On paper, brown is far from the sexiest tone on the colour wheel. It’s a stoic shade that shares its appearance with dirt, rusty water and, yeah, that. So it’s even more impressive that in 2018, men woke up to the fact that you can wear brown in town. In fact, you can wear it just about anywhere.
Helped along by the seventies revival, jackets, shirts, knitwear and suits all received the squat style treatment, offering a softer — but equally easy to wear — alternative to black. And just like that camel coat, this one’s sticking around.
How To Wear It
“The reason brown works so well is because it’s an easy to throw on colour up there with black and navy, but it allows textures to pop so much more,” says Chris Grove, founder of British menswear label Percival. “Use it to show off the slight sheen of suede or the shadows that form in the ridges of a chunky knit.”